About

I am a Designer, a Brazilian Jiu Jitsu, Football, Fitness and Nutrition enthusiast.

I studied Commercial Fine Arts at Amity University Noida (2011), also worked as a web-design intern at CNN-IBN during summer breaks.

My first professional breakthrough in 2011 started off as a Design Trainee at JWT - Gurgaon Advertising agency. The blooming Mobile Applications and SaaS industry at that time really got me curious about creating meaningful products that bring value to people’s lives and improve the overall quality of living.

During the last 10 years of my professional life, I have gained immense experience and hands-on knowledge in all stages of Product Development and Digital Transformation and delivering high-quality end-to-end experience design-driven solutions. I love conducting/participating in Design & Discovery workshops and their various stages from Interviews, Brainstorming, User Journey Mapping, defining Personas to deriving Task-flows and Information Architecture. Although I am always happy to take on purely visual design-oriented projects as well.

Fascinated by the art of manipulating the pixel, I spend a lot of time looking at the latest design and web trends and the ‘why’ certain designs work or fail. Lately, I have been really interested in UX writing and Designing content-driven experiences.

I am looking to work with professionals in IT, Digital design agencies, Consultation services but also with start-ups and individuals.

My Goals and Beliefs

To collaborate with experienced teams in order to make awesome stuff and help shape the vision for any brand or product – Be it a Website, Desktop App, mobile apps, Marketing, Online Shops, etc.

I believe that designing from the gut is not enough, and so I've slowly grown to become someone that loves getting user feedback, validation and is not afraid of a user-centered design process. This means working closely with other designers, researchers, and other stakeholders to gain empathy with early-stage user feedback, helping the team define goals and strategy, designing solutions together, and ultimately iterating until we reach the utmost quality, confidence, and satisfaction with the end product.